The Rise and Fall of Gold


King Midas lusted after it. The Incas worshipped it. Shiny flakes of it set off a 19th-century rush to California and ship captains never stop looking for it at the bottom of the sea. While gold has ignited passions for centuries, for today’s investors, it seems, the metal has lost its allure. After surging sevenfold during a 12-year bull market — a run matched by only a handful of assets, including U.S. Treasuries and stamps — investors sold it wildly in 2013 and then prices slid to a five-year low. Is the epic boom and bust in gold just another market cycle or is it a change in human appetites?

The Situation

After the first back-to-back annual declines in 14 years, gold is down more than a third from its peak, fueling the debate about the lessons of the metal’s spectacular collapse. Bullion’s time-honored appeal as a haven from financial storms had sent it to a record $1,921.17 an ounce in 2011. Investors sought safety from the threat of faster inflation and weaker currencies as governments expanded the money supply by buying bonds to stimulate flagging economies. As economic growth returned, stock markets rallied and the metal began to tumble. The rout hurt holders such as billionaire John Paulson, producers like Barrick Gold and the biggest owners of gold, central banks. Investors sold as much from physically backed gold exchange-traded products in 2013 and 2014 as they bought in the previous three and a half years combined, and have kept disposing. Interest in gold revived at times, as investors speculated on the timing of U.S. interest rate increases, Greece’s possible exit from the euro and turmoil in Ukraine and the Middle East.

Source: Bloomberg
Source: Bloomberg

The Background

Discarded as a monetary system when the dollar’s peg to gold ended in the 1970s, gold spiked to $850 in 1980. Prices slumped in the following two decades, spurring central banks around the world to shrink their reserves. When the financial crisis sent the metal higher in 2008, central banks started buying again and are still accumulating, though at a slower pace. Investors flocked to gold-backed exchange-traded products after the first one was listed in 2003. Gold fans trust an asset that governments can’t produce at will. Similar arguments are cited for the surge in popularity of bitcoin, a virtual currency with limits on supply.

The Argument

More than perhaps any other investment, bullion acts as an echo chamber for anxieties about economic growth, fears of geopolitical conflict and guesses about what the globe’s central bankers are thinking. Warren Buffett famously expressed his disdain for gold because it’s not productive like, say, companies or farmland. He wrote in 2011 that investors in the metal are motivated by their “belief that the ranks of the fearful will grow.” Gold bears say there are fewer reasons to own it now because central banks have engineered an economic recovery without sparking inflation, an argument bolstered by the slide in oil prices. The U.S. Federal Reserve ended its bond-buying program and faster U.S. economic growth plus higher interest rates will boost the dollar, another favorite haven. Goldman Sachs predicts that gold will extend its slide and may drop below $1,000 an ounce by the end of 2015. For many periods in history, though, gold has proved its worth among the arsenal of investments. Bulls say that consumer price gains will emerge again and that supply could be restrained by higher mining costs. Demand for gold is also supported by rising incomes in China and other Asian countries, where farmers buy the metal for dowries and there are fewer safe stores of wealth.

The Reference Shelf

  • Peter Bernstein explores the history of the metal in his book,  “The Power of Gold.”
  • Comments from former U.S. Federal Reserve Chairman Ben S. Bernanke on understanding gold.
  • The World Gold Council website has explanations of everything from the gold standard to central bank gold agreements.
  • The Royal Collection Trust’s “Gold” exhibition at the Palace of Holyroodhouse in Edinburgh explores gold symbolism from the early bronze age through the 20th century.
  • Supply and demand figures.
  • Industry facts and specifications.

First Published Dec. 30, 2013

To contact the writer of this QuickTake:

Nicholas Larkin in London at

To contact the editor responsible for this QuickTake:

Leah Harrison Singer at