Rory McIlroy is being hailed as golfing's heir to Tiger Woods, after winning the British Open over the weekend. Moreover, McIlroy's father made good on a bet he made a decade ago, winning 100,000 pounds ($170,000) after staking 200 pounds on his son winning the tournament within 10 years.
So the Trade of the Day is to get your kids out on the fairway and get yourself down to the bookmakers. As the chart below suggests, the cost of paying for a membership at a golf club has lagged behind inflation in the broader economy so far this decade.
This column does not necessarily reflect the opinion of Bloomberg View's editorial board or Bloomberg LP, its owners and investors.
To contact the author on this story:
Mark Gilbert at firstname.lastname@example.org
To contact the editor on this story:
James Greiff at email@example.com