Source: JP Morgan Chase & Co.
Source: JP Morgan Chase & Co.

Have a look at the chart above from JPMorgan Chase & Co.'s quarterly chart book (which I have been referencing for years).

Average annual returns for individuals over the past 20 years are 2.3 percent. That doesn't even keep up with inflation. REITs, commodities, equities and bonds all wildly outperform the average retail investor.

The bottom half of the graphic shows what happens when investors are left to their own devices: They engage in emotional decision-making (aka fear and greed) and performance chasing; they fail to have any form of risk management; they pay high fees and exhibit an almost willful lack of discipline.

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To contact the editor responsible for this article: Alex Bruns at