Ritholtz's 10 Weekend Reads: Banker Bros and Saving the Planet

Barry Ritholtz is a Bloomberg View columnist writing about finance, the economy and the business world. He started the Big Picture blog in 2003 and is the founder of Ritholtz Wealth Management, an asset management and financial planning firm.
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Good Saturday morning. Here is my list of longer-form reading for your weekend enjoyment:

• We Are Less Than Rational (Above the Market)
• Welcome to Googletown (The Verge) see also Go West, Young Bank Bro (Modern Luxury)
• Obama's Trauma Team: Inside the Nightmare Launch of HealthCare.Gov (Time)
• The Benjamin Franklin Effect: The Surprising Psychology of How to Handle Haters (Brain Pickings)
• Online Shopping Is Big. It's Also Tiny. (Corporate Intelligence)
• Can an Audacious Plan to Create a New Energy Resource Help Save the Planet? (New Yorker) see also American Aqueduct: The Great California Water Saga (The Atlantic)
• How Microryza Acquired the Domain Experiment.com (Priceonomics)
• The Mammoth Cometh (NY Times)
• In Conversation: Saturday Night Live's Lorne Michaels (Vulture) see also Alec Baldwin: Good-bye, Public Life (Vulture)
• An Oral History of Ghostbusters (Esquire)

Whats up for the weekend?

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This column does not necessarily reflect the opinion of Bloomberg View's editorial board or Bloomberg LP, its owners and investors.

(Barry Ritholtz writes about finance, the economy and the business world for Bloomberg View. Follow him on Twitter @Ritholtz.)

To contact the author on this story:
Barry L Ritholtz at britholtz3@bloomberg.net