<html> <head><style type ="text/css">body { font-family: "Bloomberg Prop Unicode I", Verdana, sans-serif; font-size:125%; letter-spacing: -0.3pt; color: #FF9F0F; background-color: #000000; text-align: left; } p {line-height: 1.25em; max-width:900px; width:expression(document.body.clientWidth > 900? "900px": "auto" );} h1, h2, h3 { text-align: left; font-weight: normal; color: #FFFFFF; } h1 { font-size: 130%; } h2 { font-size: 115%; } h3 { font-size: 100%; } #bb-style { font-size: 90%; max-width:900px; width:expression(document.body.clientWidth > 900? "900px": "auto" ); } b, strong { font-weight: bold; } i, em { color: #FEC54A; } pre { font-family: "Andale Mono", "Monaco", "Lucida Console"; letter-spacing: -0.3pt; line-height: 1.25em; } table { border: 0; font-size: 90%; width: 100%; margin-left: auto; margin-right: auto; } td, tr { text-align: left; } td.numeric { text-align: right; } a:link { color:#53B2F5; text-decoration: none; } a:visited {color:#53B2F5} a:active {color:#53B2F5} a:hover {color:#53B2F5} </style> </head> <body> <p>By Kirsten Salyer</p> <p>How much is a typo worth? In the domain-name online real estate market, at least $280 per letter. In politics, the price is measured more in embarrassment and news-cycle opportunity costs.</p> <p>As of Tuesday afternoon, accidentally typing someecards.co (instead of someecards.com) into your browser redirects you to Mitt Romney’s official “About” page, the Daily Dot <a href="http://www.dailydot.com/politics/romney-someecars-url-redirect-typo/">reports</a> today. The domain name is up for <a href="https://auctions.godaddy.com/trpItemListing.aspx?ci=44661&amp;miid=81909372">auction</a> starting at $280.</p> <p>The <a href="http://www.wired.com/business/2010/05/dotco/">.co domain</a> used to be the online country code for Colombia, but since it became available to the public in June 2010, it’s become a popular alternative to the .com domain. It’s also the latest online space reminding politicians to claim their online presences, or pay the price.</p> <p>Vice presidential candidate Paul Ryan should take note. PaulRyan.com currently redirects to online retailer everestmusic.com. Go to PaulRyan.co, and you'll find a "for sale" ad. RomneyRyan.com takes you to a site critical of Romney with an offer to sell the domain name.</p> <p>Newt Gingrich learned the lesson the hard way last December when Democratic group American Bridge 21st Century <a href="http://www.politico.com/blogs/burns-haberman/2011/12/american-bridge-mocks-newt-on-newtgingrichcom-108334.html">posted</a> a Craigslist ad offering to sell NewtGingrich.com. The domain name continues to redirect to sites critical of the former House speaker.</p> <p>Texas Governor Rick Perry also got burned by domain-name games in the primaries. RickPerry.com used to <a href="http://www.huffingtonpost.com/2011/12/07/rickperrycom-now-redirect_n_1135145.html">redirect</a> to Ron Paul’s official campaign site. Now, it goes to an ad to buy the domain name.</p> <p>President Barack Obama seems to have escaped domain-name attack so far. The mistyped domain names BarrackObama.com and barackobama.co are already taken, according to GoDaddy, a website that sells domain names, and don’t lead anywhere.</p> <p>But if a domain name is still on the market, it may be fair game to anyone willing to make a joke or turn a profit. After reading about the Someecards typo redirect, a friend of mine quickly bought Romeny.co. I’m sure he’d be willing to sell it to the Romney campaign -- for a price.</p> <p>(Kirsten Salyer is the social media editor for Bloomberg View. <a href="https://twitter.com/kirstensalyer">Follow</a> her on Twitter.)</p> <p>Read more breaking commentary from Bloomberg View at the <a href="http://www.bloomberg.com/view/the-ticker/">Ticker</a>.</p> </body> </html>