<html> <head><style type ="text/css">body { font-family: "Bloomberg Prop Unicode I", Verdana, sans-serif; font-size:125%; letter-spacing: -0.3pt; color: #FF9F0F; background-color: #000000; text-align: left; } p {line-height: 1.25em; max-width:900px; width:expression(document.body.clientWidth > 900? "900px": "auto" );} h1, h2, h3 { text-align: left; font-weight: normal; color: #FFFFFF; } h1 { font-size: 130%; } h2 { font-size: 115%; } h3 { font-size: 100%; } #bb-style { font-size: 90%; max-width:900px; width:expression(document.body.clientWidth > 900? "900px": "auto" ); } b, strong { font-weight: bold; } i, em { color: #FEC54A; } pre { font-family: "Andale Mono", "Monaco", "Lucida Console"; letter-spacing: -0.3pt; line-height: 1.25em; } table { border: 0; font-size: 90%; width: 100%; margin-left: auto; margin-right: auto; } td, tr { text-align: left; } td.numeric { text-align: right; } a:link { color:#53B2F5; text-decoration: none; } a:visited {color:#53B2F5} a:active {color:#53B2F5} a:hover {color:#53B2F5} </style> </head> <body> <p>By Jonathan Weil</p> <p>Enough with the Linsanity. Time for some new Linguistics.</p> <p>The global mania over New York Knicks guard Jeremy Lin has reached such dizzying heights, we need a new Lingua franca to capture it. Already two people <a href="http://www.bloomberg.com/news/2012-02-14/knicks-linsanity-reaches-trademark-office.html">have filed trademark applications</a> in the U.S. for the term "Linsanity" in hopes of profiting off his image. (Parasites!) There's even a <a href="http://www.bloomberg.com/video/86523832/">LINdex </a>to quantify his performance.</p> <p>Clearly the Knicks' Linebriated fans will need some new words if this fellow's going to make a long-term career of his gig as a hoops superstar. Let's start with some easy ones, on the heels of the Harvard graduate's Lincredible, Linspirational performance (career-high 13 assists) last night to help the Knicks win their <a href="http://www.bloomberg.com/news/2012-02-16/jeremy-lin-s-career-high-13-assists-lead-knicks-to-seventh-consecutive-win.html">seventh straight game</a>. The outmatched Sacramento Kings were Linferior, while our hero was so on fire, he was, yes, a towering Linferno. Heaven forbid he ever gets traded to the Pacers ... the Lindiana Pacers, that is.</p> <p>The public, of course, soon will want to know details about Lin's personal life. So here are a few. Favorite president: Lincoln. Favorite oil: Linseed. Favorite Ronstadt: Linda.</p> <p>Sure, there will be some down days ahead. Inevitably a time will come when reporters complain he's Linaccessible, when he ducks out of the locker room without taking their Linane questions. Yet for now, the possibilities are -- limitless (there, I finally resisted the temptation). Who knows? Maybe one day he'll become president. We shall call that day Linauguration Day (sorry, relapse).</p> <p>The Webster's New World dictionary on my desk contains 34 pages of words that start with "in." To Linfinity and beyond!</p> <p>(Jonathan Weil is a Bloomberg View columnist. <a href="https://twitter.com/#!/JonathanWeil">Follow</a> him on Twitter.)</p> <p>For more quick commentary from Bloomberg View, go to <a href="http://www.bloomberg.com/view/the-ticker/">the Ticker</a>.</p> </body> </html>