<html> <head><style type ="text/css">body { font-family: "Bloomberg Prop Unicode I", Verdana, sans-serif; font-size:125%; letter-spacing: -0.3pt; color: #FF9F0F; background-color: #000000; text-align: left; } p {line-height: 1.25em; max-width:900px; width:expression(document.body.clientWidth > 900? "900px": "auto" );} h1, h2, h3 { text-align: left; font-weight: normal; color: #FFFFFF; } h1 { font-size: 130%; } h2 { font-size: 115%; } h3 { font-size: 100%; } #bb-style { font-size: 90%; max-width:900px; width:expression(document.body.clientWidth > 900? "900px": "auto" ); } b, strong { font-weight: bold; } i, em { color: #FEC54A; } pre { font-family: "Andale Mono", "Monaco", "Lucida Console"; letter-spacing: -0.3pt; line-height: 1.25em; } table { border: 0; font-size: 90%; width: 100%; margin-left: auto; margin-right: auto; } td, tr { text-align: left; } td.numeric { text-align: right; } a:link { color:#53B2F5; text-decoration: none; } a:visited {color:#53B2F5} a:active {color:#53B2F5} a:hover {color:#53B2F5} </style> </head> <body> <p>By Kirsten Salyer</p> <p>Note to President Obama -- when launching a new slogan, try not to pick one your opponents can co-opt so easily.</p> <p>On Monday, the White House kicked off a new effort to get Congress to pass the American Jobs Act using the mantra “we can’t wait,” communications director Dan Pfeiffer wrote on the <a href="http://www.whitehouse.gov/blog/2011/10/24/we-cant-wait">White House blog</a>. Republicans have taken over the Twitter hashtag #WeCantWait to turn the rallying cry against the president.</p> <p>Reince Priebus (@ReincePriebus), the chairman of the Republican National Committee, tweeted “#WeCantWait to make @BarackObama a one-term president.” Speaker of the House John Boehner (@SpeakerBoehner) tweeted “WeCantWait for Senate Democrats to approve more than a dozen House-passed bills 4jobs Forgotten15.”</p> <p>Obama’s Twitter account, @BarackObama, hasn’t used the #WeCantWait hashtag yet. But a White House <a href="http://storify.com/whitehouse/wh-office-hours">live Twitter chat</a> from the @WHLive account Tuesday afternoon used the slogan twice -- “#WeCantWait for today’s Office Hours” and “#WeCantWait to do it again.”</p> <p>Republicans have clearly learned from 2008, when Obama capitalized on social media campaigning, <a href="http://www.nytimes.com/2011/10/25/us/politics/after-being-burned-in-08-republicans-embrace-twitter-hard-for-12.html?pagewanted=1&amp;_r=1&amp;hp">the New York Times reported</a> Monday. Now Republican leaders are embracing the new media tools to spread -- and repeat -- their messages.</p> <p>As Ramesh Ponnuru <a href="http://www.bloomberg.com/news/2011-10-24/obama-s-mythical-political-skills-won-t-save-him-ramesh-ponnuru.html">pointed out</a> Tuesday, maybe Obama isn’t as good at the politics game as he thinks he is. But #WeCantWait did open up an interesting question -- when it comes to U.S. politics, what can’t you wait for?</p> <p>(Kirsten Salyer is the social media editor for Bloomberg View.)</p> </body> </html>